Keep your finger on the social pulse

In a socially connected world, engagement with customers can happen anywhere, at any time. And it is key to growing your business.

Microsoft Social Engagement puts powerful social tools in the hands of your sales, marketing and service teams — helping them to gain insight into how people feel about your business and to proactively connect on social media with customers, fans and critics.

Listen everywhere. Analyse sentiment. Drive engagement.

The world is changing at an unprecedented pace and social media is much more than a fad. Today's customers make decisions based on user reviews and online discussions. Conversations that were once held in person now take place on Facebook or Twitter. People are more informed and they're getting their information in new ways, from new sources. With Microsoft Social Engagement, you can listen, analyse and drive engagement all within Microsoft Dynamics CRM or standalone. Jump in and engage with your customers, reaching them in ways never before possible.

Social listening

Microsoft Social Engagement helps you harness the power of the social web by analysing what people are saying on social media and in the news. It supports 19 languages and covers a broad range of sources — Twitter, Facebook, videos, blogs and news syndication.

Spot trends and receive alerts about how people are feeling about your products or brand so that you can shape your messaging and sales conversations more effectively. You can even identify your key influencers.

Social analytics

The robust social analytics of Microsoft Social Engagement give you more insightful and interactive analytics with richer data to gain a true understanding of your business on topics that matter most.

The visual filter allows segmentation of your data by source, sentiment, location or author. The unique sentiment monitoring feature combines natural language processing and machine learning techniques to evaluate keywords in posts to determine whether they are positive, negative or neutral.

Social engagement

Empower teams across sales, marketing and service to collaborate with customizable streams from a combination of sources. Build deeper relationships with customers by empowering your teams to engage with social communities on Facebook and Twitter.

Social CRM


You can add social data in Microsoft Dynamics CRM or Microsoft Dynamics Marketing — on dashboards or forms, like those in Accounts or Campaigns.

Integrate social interactions into an end-to-end customer journey, with the ability to create leads, opportunities or cases from social posts, right within Microsoft Dynamics CRM Online.

Get in touch today to begin helping your frontline sales, marketing and service teams deliver amazing customer experiences.